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The Royal Armouries appoints Enjoy Digital to develop digital offer

Tuesday, 18 June 2019

Leeds-based digital agency, Enjoy Digital has been appointed by the Royal Armouries to conduct research into the museum’s digital presence, including visitor profiling, following a competitive tender process.

After securing funding from the National Lottery Heritage Fund, the Royal Armouries has commissioned Enjoy Digital to help it understand the typical profile of visitors to the museum across the Leeds City region and beyond.

Experts in user profiling, Enjoy Digital will research the online habits of the Royal Armouries’ audience, as well as providing insights to the museum on how it can best grow its appeal to diverse audiences through innovative engagement campaigns.

Through a series of nationally representative surveys, on-site surveys and focus groups, the outcome of the research will inform the Royal Armouries’ future digital engagement and communications strategy, as it aims to make its digital profile a fourth destination for visitors, alongside its physical sites at Leeds, Fort Nelson in Fareham near Portsmouth, and the White Tower in London.

Chris Jackson, Managing Director of Enjoy Digital commented:
”We have shown our ability to accelerate businesses by pinpointing target demographics, previously working with a number of clients to improve their engagement levels.

“We are proud of our roots here in Leeds and so seized the opportunity to work with a Leeds -based, leading UK cultural attraction.

It is great that the Royal Armouries has recognised the value of investing in digital platforms and we are thrilled to play our part in making this remarkable museum accessible to a wider audience.”

Paul Barrett, Head of Marketing and Communications for the Royal Armouries, added:
“We are grateful to the National Lottery Heritage Fund for awarding us the opportunity to further develop our digital offering and empower visitors from the Leeds city region and beyond to access the museum and its collection in new and innovative ways.

We are passionate about Leeds so we are delighted to be working with local agency, with a stake in the city’s success just as we have. We are looking forward to putting Enjoy Digital’s important research into action to develop a digital strategy that provides visitors with another avenue to enjoy the museum.”

To find out more, visit the Enjoy Digital website.


For more press information, please contact Andrew Ash ( at Enjoy Digital on 0113 537 2461.

About Enjoy Digital
Enjoy Digital is an RAR recommended agency, Drum Digital Census Elite, BBC Digital Excellence finalist and Google Premier partner. It puts customer insight at the heart of multi-channel digital marketing campaigns and prides itself on best in class technology integration.

About The National Lottery Heritage Fund
National Lottery Heritage Fund grant applications over £250,000 are assessed in two rounds. Royal Armouries’ ‘Digital Vision for the Future’ project has initially been granted round one development funding of £53,700 by The National Lottery Heritage Fund, allowing it to progress with its plans. Detailed proposals are then considered by The National Lottery Heritage Fund at second round, where a final decision is made on the full funding award of £442,200.

Using money raised by the National Lottery, we Inspire, lead and resource the UK’s heritage to create positive and lasting change for people and communities, now and in the future. Heritage Fund website.

Follow @HeritageFundUK on Twitter, Facebook and Instagram and use #NationalLotteryHeritageFund.

About the Royal Armouries

Entry to the museum is free but some activities carry a small charge.